by Sarah Cann | Oct 14, 2026 | Digital Marketing, Marketing Strategy
There is a spreadsheet somewhere in the business with twelve months of content planned in it. Topics, dates, owners, a column for status. A fair amount of it has even been published. And if you asked anyone to point at the three pieces that have actually produced...
by Sarah Cann | Sep 30, 2026 | Brand Strategy , Digital Marketing
The advice is always the same. Post more. Be consistent. Show up daily. Feed the algorithm and it will feed you back. So the business commits, and for six months somebody produces content four times a week, and the follower count creeps upward, and the engagement is...
by Sarah Cann | Sep 23, 2026 | Digital Marketing
Somewhere in a strategy meeting, someone suggests the business needs to do more video. Everyone agrees, because everyone has read that video performs well. Then the conversation turns to what that would actually involve, and within ten minutes it has become a...
by Sarah Cann | Sep 23, 2026 | Digital Marketing
Before a prospective client contacts you, they run a search. Not a casual one. A careful, private, slightly sceptical one, conducted late at night or on a Sunday morning, and they will never mention it. They type your business name. Then your name. Then your business...
by Sarah Cann | Sep 16, 2026 | Digital Marketing, Marketing Systems & Operations
A client of yours emails after fourteen months of silence. A good one, high value, the sort you would clear a morning for. You open the CRM to remind yourself where things left off, and what you find is a name, an email address, a phone number, and a note from someone...
by Sarah Cann | Sep 10, 2026 | Digital Marketing, Scaling Strategies
There is a particular kind of frustration that comes from a Google Ads account that is technically performing well. The click-through rate is healthy. The cost per click is reasonable. The lead volume is up. Your agency’s monthly report is a wall of green...
