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— FRACTIONAL CMO & REVENUE SYSTEM ARCHITECт

Predictable revenue starts with the right system.

For founders who are good at their business, serious about growing it, and done pretending that more activity is the same thing as a strategy. We step in as your Fractional CMО and build a tailored, end-to-end revenue system designed for consistent, scalable growth.
20+ years experience • Multi-seven-figure track record • Strategy-led. Execution handled. • Australia & USA team
BOOK A FREE 30-MIN GROWTH CALL
Sarah Cann

—  THE REAL PROBLEM

You don’t have a marketing problem. You have a patchwork of tactics where a system should be.

There’s a difference between marketing activity and a marketing system. Most small businesses have the first. Very few have the second.

When growth feels inconsistent, the instinct is to add more, whether that be another agency, another ad campaign, or another tool. But more activity doesn’t fix a system that was never properly designed. It just adds more moving parts to something that isn’t connected.

The businesses that scale predictably don’t work harder at marketing. They install a system that works for them and then they get out of the way.

You’ve already done the hard part:
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Built a business worth growing
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Invested in marketing — agencies, ads, content, tools
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Hired smart people and given them direction
But something still isn’t connecting:
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Revenue is inconsistent — you can’t predict next month, let alone next quarter
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Your agency or team executes tasks but no one owns the whole system
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Campaigns produce a spike, then flatline. Nothing compounds.
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You’re still the hub directing service providers instead of working in your genius zone
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Growth requires more effort from you, not less, and that’s backwards
That last point is the tell.
When the system is right, your involvement decreases as revenue increases. You stop directing the execution and start trusting the engine.

If it’s going the other way, if growth still runs through you, then the system isn’t finished yet.

—  IS THIS YOU?

This is for you if…

We work with a small number of founders at any one time, and we’re selective. This is because the work requires genuine partnership on both sides.

NOT THE RIGHT FIT
If you’re pre-revenue or in early-stage testing, this isn’t for you yet. We’re not the right investment at that stage and we’ll tell you that honestly.

Start with our free tools below and come back when you’re ready.

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You’ve built something real and you know it’s capable of more than it’s currently producing
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You’re tired of being the bottleneck in your own marketing, whether that’s doing it yourself or constantly redirecting the people you’ve hired to do it
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You’ve spent money on tactics: ads, events, maybe a website, but you’ve never built the marketing system underneath it. And somewhere along the way, you started to wonder if they’re the same thing. They’re not.
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You want to understand exactly what’s driving your growth and not just hope the next campaign works
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You’re looking for a partner who takes genuine ownership of the marketing function, not a vendor who takes direction
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Your complete marketing ecosystem — built from scratch, or rebuilt properly if the foundations aren’t right

— WHAT CLIENTS SAY

“Working with Sarah Cann has been a game-changer. She’s incredibly knowledgeable about marketing and always proactive when it comes to helping me with Keap (we have a mutual client who we’ve been working with). Not only does she translate complex ideas into clear actions, but she’s also exceptionally attentive and responsive—every request, no matter how small, receives her full support. If you’re looking for someone who combines marketing savvy with genuine dedication, Sarah is the one.”

- Jake Taylor, Keap

“When Sarah told me the depth and value packed into the Business Blueprint she was going to prepare for me, I was genuinely surprised. It’s not just a plan; it’s a comprehensive guide that has transformed how I approach my business. And I said yes immediately.”

- Toni T

“Sarah is a marketing wizard! The support she has provided me in navigating the world of marketing has been invaluable. I have engaged marketing teams in the past and have often felt an “over promise and under deliver” feeling. Sarah is outcomes focussed & is driven towards elevating your brands presence through data & not fluff. Not to mention her passionate & caring nature - Highly recommend!!!”

- Meg Dickinson

“Sarah is the kind of marketing consultant everyone hopes to find—strategic, intentional, and genuinely caring. She brings clarity and direction with a calm, grounded presence that makes you feel supported every step of the way. Her advice is not only effective but deeply trustworthy. You know she’s in it for your success, not just a transaction. Highly recommend working with her!”

- Christa Bauer

“Sarah has helped me over the last few months. Starting and maintaining your own business can be a scary prospect. Sarah does her work. Her research showed me how my business was placed, locally. Her encouragement is pivotal in helping me to keep going and believe in myself. Her knowledge is applied to promoting my business in a way that reflects who I am the clients I see. A real find for anyone wanting to build their business and reach their potential.”

- Rebekah Howarth

“Sarah Cann marketing is a great agency to work with! So knowledgeable and caring. She will help your business thrive!!” –

-Renee Alcorn

— THE APPROACH

We build your revenue system from the numbers up

Most marketing starts with tactics: channels, content and campaigns. We start somewhere completely different.

Before we touch a single channel, we ask one question: what does your business actually need, to grow?

Then we work backwards from the answer.

Not from what’s trending. Not from what worked for someone else. From your specific revenue target, your market, and the gap between where you are and where you’re going.

That’s what makes the difference between a marketing plan and a revenue system.

— HOW WE START

We reverse-engineer your growth target.

Every engagement begins with the numbers because a system built without them is just organised guesswork.

Revenue Target:
what does success look like 12 months from now?

Conversion rates:
where is your marketing system converting well and where is it leaking?

Lead volume required:
how many qualified leads does the system need to produce to hit the number?

Total addressable market:
is there enough market to sustain the target and who exactly are we going after?

Traffic →
Leads →
Nurture →
Sales →
Retention →

Every stage is designed with intent. Every stage connects to the one before and after it. Nothing is isolated, nothing is optional, and nothing runs until we know what it needs to produce.

This is why revenue becomes predictable — not because we worked harder, but because we built the right system for your specific numbers.

HOW WE WORK

Diagnose. Strategise. Design.Build. Integrate.

Every engagement follows a structured five-phase process with each one building on the last.

Think of us as revenue mechanics — and this is where we get under the hood.

We need to see everything: your EMS, your web traffic, your campaign activity and performance, your tech stack, your analytics, every touchpoint. Nothing is off limits and nothing should be hidden. There’s nothing to be embarrassed about — we’ve seen it all.

We don’t take hearsay from people who aren’t on the tools. We go direct to the data.

We identify what’s holding your system back, what’s missing from your tech stack, and what needs to be fixed to stop your efforts leaking. We layer that with deep market research — qualitative, quantitative, and where budget allows, ethnographic — using the right tools for your stage and size.

You cannot build the right system without first seeing the real picture.

01. Diagnose
Think of us as revenue mechanics getting under the hood.

We need to see everything: your CRM, email marketing system, your web traffic, your campaign activity and performance, your tech stack, your analytics, every touchpoint. Nothing is off limits and nothing should be hidden.

We’ve seen it all and whatever state your system is in, is ok. We’re not here to judge it, we’re here to fix it.
We don’t take hearsay from people who aren’t on the tools. We go direct to the data because the data doesn’t have an agenda.

We identify what’s holding your system back, what’s missing from your tech stack, and what needs to be fixed to stop your efforts leaking. We layer that with deep market research — qualitative, quantitative, and where budget allows, ethnographic — using the right methodology for your stage and size.

You cannot build the right system without first seeing the real picture. This is where we find it.

02. Strategise
We map the full market to identify distinct segments — then determine which are most valuable to target, and why.

From there, we define your core target market — sometimes two or three segments — and develop your positioning within each. We establish what you stand for, who you’re competing with, and what makes you the only logical choice for the right buyer.

Strategy before tactics. Always.

03. Design
Every business has one overarching marketing system — unique to its model, its market, and its buyer journey.

We design yours: mapping the complete path from awareness to conversion to retention, identifying the key levers, and determining where attention is needed most at each stage.

This is not a template. It is built for your business, your numbers, and your market.

04. Build
This is where the system comes to life.

Execution across the full marketing mix — with your target market at the centre of every decision. Campaigns, content, assets, and the infrastructure your system needs to generate demand, convert buyers, and nurture leads across the full buying timeline.

Everything built in phase three gets built in reality here.

05. Integrate
Where everything connects — and starts to compound.

Brand consistency and a sales-driven website. A 12-month content and campaign plan mapped to your buyer journey, so your team always knows what to create, for whom, and why. EMS, CRM, and AI-powered automation for lead engagement, appointment setting, and re-engaging aged leads.

This is the phase where your marketing stops requiring constant input — and starts running as a system.

This is not marketing support.
This is marketing leadership - with execution handled.

— THE ENGAGEMENT

Your marketing department. Fully built. Fully led.

It’s not a monthly service you manage. It’s a structured, end-to-end engagement to build the complete marketing infrastructure your business needs and run it every step of the way.
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Strategy led by Sarah, executed by our cross-continent specialist team across every channel that matters
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Lead generation, conversion pathways, and nurture systems engineered for your specific numbers
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Paid demand capture, content, SEO, and automation integrated into one connected engine — not managed in silos
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Ongoing optimisation as the system scales — because a revenue system isn’t set-and-forget, it’s set-and-optimise
What you leave behind:
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Babysitting your agency or chasing deliverables
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Spending on advertising without the system to make it return
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Fragmented campaigns that don’t connect to a strategy
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Guesswork about what’s working and why
Most businesses are competing for 3% of their market. We build systems that work on the other 97% too.
FRACTIONAL CMO ENGAGEMENT

Revenue System Peak Performance

A full system build or refinement - customised to your current structure, team, and marketing maturity. We can handle all of the execution or work alongside your existing team.
14-month structured rollout across 4 active workstreams

The full marketing system, from brand foundations, lead generation, content and SEO, email and automation, social media, video, to ongoing optimisation, is sequenced deliberately.

Four workstreams run simultaneously so nothing waits on everything else.

A note on paid advertising:
We have a clear threshold for when Meta and Google Ads enter the system and we don’t move it.

Most agencies will run your ads from day one. We won’t. Not until the foundations are in place to make them work. That means your brand is clear, your lead capture is set up, your landing pages convert, and your nurture system is ready to handle what the ads bring in.

Once those foundations exist, we then introduce paid demand capture at exactly the right moment in your rollout. The result is ad spend that returns revenue, not ad spend that burns cash while the rest of the system catches up.

If you already have some of these foundations in place, we’ll tell you in the growth call and your rollout timeline adjusts accordingly.

Not sure where your system stands?

The free 30-minute growth call is where we walk through your current integrated marketing system, identify what’s missing, and show you exactly where the gaps are. No obligation. Just clarity.

BOOK A FREE 30-MIN GROWTH CALL →
— THE PHILOSOPHY

Growth is about timing, trust, and system design.

At any given moment, only 3–5% of your target market is ready to buy right now.

Most businesses spend all of their marketing energy, and most of their budget, chasing that window. And because every competitor is doing the same thing, that 3–5% is the most expensive, most contested slice of the market there is.

The other 95% aren’t saying no. They’re saying not yet.

They have the problem. Some of them know it. Some of them don’t — yet. But they will. And when they’re ready, they’ll buy from whoever has been showing up in their world consistently, building trust, and staying relevant across the months or years it took them to get there.

That’s not luck. That’s system design.

We build marketing systems that work across the entire buying timeline, capturing the demand that exists today, nurturing the buyers who aren’t ready yet, and converting at the right moment with the right message.

When the system is complete, revenue stops being a guessing game.

3-5%

Ready to buy now — high intent, high competition, high cost

20%

Open to it — aware of the problem, not urgently looking

75%

Not ready yet — future buyers who will buy from whoever earns their trust first

Most businesses only market to the first segment and wonder why growth is inconsistent and expensive.

We build systems that work across all three. That’s what makes growth predictable.

— TRACK RECORD

Results that speak for themselves

20+

Years building marketing systems across local, national and international markets

4 Years of Growth

Tasmania’s premier international WTA tennis tournament

NAMED CASE STUDY SPORTS & EVENTS

Hobart International WTA250

Tasmania’s premier international tennis tournament. The most successful edition in over 30 years achieved in 2026

Sarah served as Marketing & Communications Lead for 4 consecutive years — owning the complete integrated marketing and communications strategy across digital, advertising, media partnerships, ticketing, brand, content, activations, PR, and publicity.

The 2026 edition was the most successful in over 30 years — breaking attendance records that had stood since 2014, surpassing revenue targets for the fourth consecutive year, and embedding the tournament into the cultural fabric of Hobart in a way that outlasts the event itself.

Revenue targets surpassed year-on-year over 4 consecutive years
Record attendance - broke figures standing since 2014
Record merchandise & racquet giveaway sales YoY
Record media coverage - 16K+ photos, live TV crosses, press conferences
Full city brand takeover - tournament embedded in Hobart’s culture
ANONYMISED - SERVICE BUSINESS

From Dormant Database to Active Revenue Pipeline

Established service business. 30K+ leads. Zero active nurture. Years of untapped pipeline.

This business had spent five years building a database of over 30,000 leads and had never built the system to work it.

We designed and implemented a complete lifecycle marketing strategy from scratch, with zero paid advertising. Lead generation campaigns attracted new prospects at every stage of awareness. The same tactics simultaneously re-engaged years of aged, unworked leads sitting dormant in the database.

In parallel, we delivered significant brand work: strengthening trust, improving brand association, developing distinctive brand assets, and sharpening messaging, so that when the nurture system reached people, they were ready to respond, not just receive.

The result: a 9–12 month buyer journey system, built around a minimum $4,050 entry-level client value, unlocking pipeline that had been invisible for years.

30,000+ lead database activated
Zero paid advertising
New leads generated across all buyer journey stages
Aged leads re-engaged via the same lead gen tactics
Brand trust, association and messaging strengthened
Full nurture system built from scratch
TEAM RESULTS - PAID LEAD GENERATION

Qualified Leads at Scale. Low Cost. High Intent.

Our cross-continent execution team has a proven track record of generating high volumes of marketing-qualified leads at low cost-per-lead — across health, trades, retail, services, and education.

These aren’t inflated numbers from bloated budgets. They’re the result of strategic intent applied before spend goes in.

255 qualified leads - 60 days / $962 ad spend
172 qualified leads - 60 days / $884 ad spend
102 qualified leads — 15 days / $655 ad spend
53 qualified leads - 30 days / $564 ad spend

— The experience behind the system

TENNIS AUSTRALIA

Marketing & Communications Lead - Hobart International WTA250. Record- breaking attendance, revenue, and media outcomes across 4 years.

QUT INTERNATIONAL

Senior Marketing Leader across 13 international markets. Grew team from 3 to 8. Vice-Chancellor’s Award for Innovation & Team Performance.

TOURISM TASMANIA

Strategic brand and campaign leadership supporting destination positioning, visitor growth, and multi-channel integrated marketing performance.

ST VINCENT DE PAUL - QLD

State eCommunications Coordinator. Recognised by Director-General for crisis communications leadership during the Queensland Flood Appeal.

QUEENSLAND PERFORMING ARTS CENTRE

Corporate Development Manager partnerships, stakeholder engagement, and commercial relationship development.

POWERED BY SARAH CANN

Fractional CMO and revenue systems consultancy. Partnering with founders to build the marketing infrastructure that makes growth predictable.

— MORE FROM CLIENTS

“Working with Sarah Cann has been a game-changer. She’s incredibly knowledgeable about marketing and always proactive when it comes to helping me with Keap (we have a mutual client who we’ve been working with). Not only does she translate complex ideas into clear actions, but she’s also exceptionally attentive and responsive—every request, no matter how small, receives her full support. If you’re looking for someone who combines marketing savvy with genuine dedication, Sarah is the one.”

- Jake Taylor, Keap

“When Sarah told me the depth and value packed into the Business Blueprint she was going to prepare for me, I was genuinely surprised. It’s not just a plan; it’s a comprehensive guide that has transformed how I approach my business. And I said yes immediately.”

- Toni T

“Sarah is a marketing wizard! The support she has provided me in navigating the world of marketing has been invaluable. I have engaged marketing teams in the past and have often felt an “over promise and under deliver” feeling. Sarah is outcomes focussed & is driven towards elevating your brands presence through data & not fluff. Not to mention her passionate & caring nature - Highly recommend!!!”

- Meg Dickinson

“Sarah is the kind of marketing consultant everyone hopes to find—strategic, intentional, and genuinely caring. She brings clarity and direction with a calm, grounded presence that makes you feel supported every step of the way. Her advice is not only effective but deeply trustworthy. You know she’s in it for your success, not just a transaction. Highly recommend working with her!”

- Christa Bauer

“Sarah has helped me over the last few months. Starting and maintaining your own business can be a scary prospect. Sarah does her work. Her research showed me how my business was placed, locally. Her encouragement is pivotal in helping me to keep going and believe in myself. Her knowledge is applied to promoting my business in a way that reflects who I am the clients I see. A real find for anyone wanting to build their business and reach their potential.”

- Rebekah Howarth

“Sarah Cann marketing is a great agency to work with! So knowledgeable and caring. She will help your business thrive!!” –

-Renee Alcorn

— READY TO TALK?

If your revenue isn’t predictable, your system isn’t complete.

Book a free 30-minute growth call. We’ll look at where your current system stands — what’s working, what’s missing, and what the highest-leverage moves are for your specific business.

You’ll leave with clarity, regardless of whether we work together.

BOOK A FREE 30-MIN GROWTH CALL
Not sure where your marketing system stands? The quiz gives you an instant read on your brand foundations in under 5 minutes.
OR START HERE - TAKE THE BRAND QUIZ →
You’ve done the hard part. You’ve built something worth growing. Now let’s build the system that does it justice.