by Sarah Cann | Oct 12, 2026 | Brand Strategy
The brief said the site needed to look premium, so it does. Generous white space, a restrained palette, photography that took a day to shoot, typography somebody agonised over. It is, by any reasonable standard, a handsome website. And the people landing on it are...
by Sarah Cann | Sep 30, 2026 | Brand Strategy , Digital Marketing
The advice is always the same. Post more. Be consistent. Show up daily. Feed the algorithm and it will feed you back. So the business commits, and for six months somebody produces content four times a week, and the follower count creeps upward, and the engagement is...
by Sarah Cann | Sep 16, 2026 | Brand Strategy
The rebrand looked superb. Restrained palette, considered typography, photography that cost real money, a website that loaded fast and looked like it belonged to a business twice the size. Everyone agreed it was a significant step up, and it was. Six months later the...
by Sarah Cann | Sep 10, 2026 | Brand Strategy , Marketing Strategy
The room looked good. The venue was right, the catering was better than it needed to be, and around forty of the right people turned up and stayed longer than expected. Someone said it was the best event they had been to all year. Then everyone went home, the follow...
by Sarah Cann | Sep 3, 2026 | Brand Strategy , Marketing Strategy
Ask a Brisbane founder to describe their ideal client and you will almost always get some version of the same answer. Someone who values quality. Someone who does not haggle. Someone with the budget to do it properly. It is the Beef Wellington order of client...
by Sarah Cann | Mar 18, 2026 | Blog, Brand Strategy , Digital Marketing, Marketing Strategy
Purpose-driven social media is the practice of aligning every post with clear marketing objectives, audience insights, and business strategy, turning content from noise into measurable growth. In today’s digital age, brands are more visible than ever with...
