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— Meet Sarah

Marketing strategist. Revenue system
architect.

20+ years building marketing systems that make growth predictable — across local, national and international markets, from high-performance sport to global education to scaling founder-led businesses.
Based in Hobart, Tasmania · Working with clients worldwide
Sarah Cann
—  About Sarah

Two decades of marketing. One consistent obsession.

I’ve been in love with marketing for over 20 years — and that hasn’t changed. What has changed is the depth of what I understand about how it works, why it fails, and what it actually takes to make revenue predictable rather than accidental.

My career has taken me from leading international student recruitment marketing across 13 global markets at QUT, to building the brand and communications strategy for Tasmania’s premier international tennis tournament, to consulting with founders around the world on building revenue systems that compound over time.

“I’m a life-learner. Curious, adventurous, and permanently optimising — in business and in life.”

I’m based in Hobart and I genuinely love it here — but my work takes me wherever my clients are, and my team spans Australia and the USA. I believe that where you work has nothing to do with the quality of thinking you bring — if you stay curious.

I’m passionate about helping business owners not just grow their revenue, but perform at their best — professionally and personally. That means staying curious about what’s possible, constantly refining how I work, and surrounding myself with people who are serious about doing the same.

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Mini MBA in Marketing — Marketing Week, London
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Graduate Certificate in Business (Integrated Marketing Communication) — QUT
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Bachelor of Business Management (Marketing) — University of Queensland
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Bachelor of Journalism — University of Queensland
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Leader as Coach — Leadership Coaching Certificate — Ignite Leadership

Strategy before tactics

Every decision starts with understanding the market, the buyer, and the numbers — not the channel or the campaign.

Systems over activity

Disconnected marketing activity doesn’t compound. A well-designed system does. That’s the difference between inconsistent results and predictable growth.

Lifelong learning

The market changes constantly. Staying current isn’t optional — it’s the job. I invest heavily in my own education and bring that thinking directly to my clients.

Performance is holistic

The best business owners I know don’t just optimise their revenue. They optimise how they lead, think, and show up. I’m interested in all of it.

—  Career background

Tennis Australia

Marketing & Communications Lead — Hobart International WTA250. Record-breaking attendance, revenue, and media outcomes across 4 years.

QUT International

Senior Marketing Leader across 13 international markets. Grew team from 3 to 8. Vice-Chancellor’s Award for Innovation & Team Performance.

Tourism Tasmania

Strategic brand and campaign leadership supporting destination positioning, visitor growth, and multi-channel integrated marketing.

St Vincent de Paul — QLD

State eCommunications Coordinator. Recognised by Director-General for crisis communications leadership during the Queensland Flood Appeal.

Queensland Performing Arts Centre

Corporate Development Manager — partnerships, stakeholder engagement, and commercial relationship development.

Powered by Sarah Cann

Fractional CMO and revenue systems consultancy. Partnering with founders to build the marketing infrastructure that makes growth predictable.

— The Consultancy

Powered by Sarah Cann

Powered by Sarah Cann is a revenue systems consultancy built for established businesses that have outgrown generic marketing solutions — and are ready to install the infrastructure that makes growth consistent and scalable.

We work as a true embedded partner, not a vendor. Strategy is led by Sarah directly. Execution is delivered by a specialist cross-continent team across Australia and the USA, bringing deep capability across lead generation, paid demand capture, content, SEO, automation, design, tech, and short-form video — delivered as part of a holistic, systematic revenue generation approach. We follow a proven framework to make sure you have all the necessary components in place for scale — nothing missing, nothing disconnected.

Every engagement is built around one question: what does your revenue system need to look like to make your growth target inevitable? We work backwards from that answer — and then we build it.

We work with founders and leadership teams generating $1M–$10M+ who are serious about scale and serious about doing it properly.

20+

Years of marketing experience across local, national and international markets

$1M+

The revenue threshold where our revenue system approach delivers most impact

AU+USA

Cross-continent execution team delivering senior-led marketing at scale

— Beyond the business

Conversations worth having

I’m passionate about high performance — in business and in life. Not just revenue growth, but the mindset, leadership, and personal clarity that makes sustained growth actually possible.

The Hobart Coffee & Collab podcast is where I explore those conversations with founders and operators who are building seriously.

If you want to get a feel for how I think about business, performance, and what’s possible — this is the best place to start.

Podcast

Hobart Coffee & Collab

Conversations with founders and operators on what actually drives performance — from mindset and leadership through to systems, growth, and commercial decision-making.
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Mindset and high-performance leadership
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Marketing systems and revenue growth
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Commercial decision-making at scale
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What's actually working for founders right now

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Ready to build something that actually compounds?

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