by Sarah Cann | Sep 30, 2026 | Marketing Strategy
The annual marketing budget meeting tends to go one of two ways. Either someone proposes spending more on the channels that are already running, because at least those are familiar, or someone proposes something new and expensive because a competitor has been visible...
by Sarah Cann | Sep 23, 2026 | Digital Marketing
Somewhere in a strategy meeting, someone suggests the business needs to do more video. Everyone agrees, because everyone has read that video performs well. Then the conversation turns to what that would actually involve, and within ten minutes it has become a...
by Sarah Cann | Sep 23, 2026 | Digital Marketing
Before a prospective client contacts you, they run a search. Not a casual one. A careful, private, slightly sceptical one, conducted late at night or on a Sunday morning, and they will never mention it. They type your business name. Then your name. Then your business...
by Sarah Cann | Sep 16, 2026 | Brand Strategy
The rebrand looked superb. Restrained palette, considered typography, photography that cost real money, a website that loaded fast and looked like it belonged to a business twice the size. Everyone agreed it was a significant step up, and it was. Six months later the...
by Sarah Cann | Sep 16, 2026 | Digital Marketing, Marketing Systems & Operations
A client of yours emails after fourteen months of silence. A good one, high value, the sort you would clear a morning for. You open the CRM to remind yourself where things left off, and what you find is a name, an email address, a phone number, and a note from someone...
